RHA Marketing

RHA’s management offers years upon years of in-depth knowledge and manufacturing expertise in the direct marketing industry.  Our Staff positions are filled by representatives who average over twenty years of direct mail production experience.   We’re still young at heart but with skill sets of matured professionals.

Our hands-on product management proficiency translates into the ultimate in customer service and quality assurance.  Our procedures are first rate and seamless.  We correct most problems before our clients even know they exist.  As your project management partner, RHA will always search for ways to improve results, efficiencies, quality, costs and, ultimately, results.

Don Hill

Don Hill has been an innovative member of the direct marketing industry for over 25 years.  Paving the way in direct mail production, he is always looking for new ways to complete production, create better quality products and produce cost efficient pricing.  He is considered an expert in all of these areas.

Beginning his career in database management, Don quickly recognized the need for enhanced database processing services.  His dedication to this concept has resulted in the creation of a state-of-the-art data division at RHA which will be the foundation for all of the direct mail production services being offered.

In 1995, Don founded Softrac America, a leading direct marketing fulfillment company.  Running a company that provided back-end fulfillment gave Don valuable insight into successful package design and how to create better response rates for direct mail packages.  Don brought that knowledge to RHA and made sure that their graphics division had the skill sets and technology for successful package design.

Don has consulted with such well known and respected industry names as Discover Financial Services, Novartis, MeadWestvaco, Nextel and Alliance Data Systems to name a few.  In 2000, Don was recognized at the annual Postal Forum with the prestigious Mailing Industry Leadership Award.  Don has also been recognized by the USPS with a “Great Idea” award.

Don was one of the principal founders of HintonHill, a full service DM project management company.  In January of 2007, Direct Group of Swedesboro, NJ, acquired HintonHill, which had become one of the nation’s leading full-service direct marketing management and consulting companies.  In January 2009, Don returned to the industry founding RHA Marketing, LLC.

Don speaks regularly at industry conferences. He is an active member of the Direct Marketing Association and the DMAW.

Bob Rudderow

Bob Rudderow is known throughout the direct mail industry as a pioneer in utilizing in-line manufacturing for fundraising and other direct mail campaigns.  In 1979, Bob opened the Washington, DC sales offices of Webcraft, serving as regional Sales Manager.  In 1983 and 1986 respectively, he opened the Miami and Greensboro sales offices.  In 1986, he became senior VP of sales and marketing.

Bob’s name is on patents for unique in-line designs, and he is responsible for producing over half a billion of his original package formats like the "Express Mailers" and "Photo-Flip Tops".  His innovative designs and in-depth engineering knowledge of the process has led him to partner with such well known and respected names as the Republican and Democratic National Committees, Capital One Financial, Humane Society of the U.S., National Wildlife Federation, and National Rifle Association to name a few.

After 34 years of representing and directing Vertis/Webcraft in the Graphics Arts industry, Bob has taken a new career path and is one of the founding partners of RHA Marketing, LLC.

Bob has been active in numerous industry organizations, serving as a member of the board of directors of the PIA (Printing Industries of America), as a member of the Board of Directors of the DMAW-EF (Direct Marketing Association of Washington Educational Foundation), and as President of the DMAW-EF.

Bob has been responsible for over $700 million in sales, specializing in the non-profit and government markets.  He is also one of the innovators who conceived the Sky Mall concept.

Bob’s techniques with his customers are different from most.  He doesn’t just give lip service to relationships and partnerships.  It’s not just a sale to him - it’s an understanding of his customers’ businesses and their needs so he can offer solutions which will provide them the best return on their investment.   Although the term "partnership" has become diluted through overuse in our business, his clients agree that Bob Rudderow epitomizes the true meaning of that word.

Scott Kimmett

Scott Kimmett is a licensed certified public accountant in the state of Maryland.  He holds a masters of business from the University of Baltimore.  Scott first served as the CFO for HintonHill Enterprises and then as the comptroller for ADVO.  He has spent the last six years of his career in the direct mail industry.  Additionally, he is an instructor at the college level in Accounting. His particular expertise is his ability to assist start-up organizations in their pursuit of financial strength and growth.  He has rejoined his former teammates at RHA Marketing in the position of CFO.

Phil Harclerode

Phil Harclerode was a former NASA programmer before arriving on the scene as a direct mail programmer.  With 19 years of experience in DM data processing, Phil has worked with almost everything ranging from mainframes to PC hardware platforms, multiple server configurations and almost every software package available for data manipulation.  Phil is known for his expertise of postal sorts and requirements and is one of the developers behind the Postal Minimizer™ service.  Phil has worked at several manufacturers and was the data manager at HintonHill for six years before rejoining the team at RHA Marketing.

Lisa Neady

Lisa Neady is known as one of the most knowledgeable service representatives in our industry today.  She has been immersed in the production environment through most of her career.  She spent over 10 years as a senior customer service representative of a major direct mail manufacturer.  Eventually, she advanced from there to become the general manager of a full service data and lettershop operation.  She returned to customer service management by joining HintonHill in 2004.  With over 21 years of hands-on experience, Lisa has now reunited with Don Hill as the production director of RHA Marketing.

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