WHY IT WORKS

Copy driven direct mail campaigns must catch the recipient’s eye and mind at the same time in order to be most effective.  ReadSmart® accomplishes that.  It makes the simplest and slightest spacing adjustments in your copy format.  But there is nothing slight about the results, which are simply amazing! Thirty years of research has proven that Readsmart® formatted text increases comprehension up to 25% and persuasiveness over 30%.  This translates into more responses and a larger ROI.  It is a powerful tool, yet it is inexpensive, quick and easy.

HOW IT WORKS

Using the principles of Psycholinguistics, the inventor and developer of ReadSmart®, Language Technologies Inc., has created a computer program that analyzes your text into psychologically relevant phrases and mates it to the printing process in an incremental way — you don’t just add an extra space where there is a phrase, but you do it in relation to how important that phrase is. This makes the printed page reveal the chunks of meaning more clearly.  This reformatting does not change words, fonts, grammar or punctuation. But it can change your results.

AVAILABLE FROM RHA