Graphics and Printing

Our graphics designers continue to develop new, winning formats for successful response mailings.  From in-line engineering to conventional package designs, we help our customers with production design and cost efficiencies.  Exceptional graphics don’t just improve the look of your campaign, they define and distinguish your organization.  Learn more about our Graphics and Printing.

DATA PROCESSING

In Direct Mail Marketing "Data Processing" means the cleansing, enhancing, sorting, selecting and delivering of names and addresses in the most accurate and economical way possible.  The management and staff of RHA are dedicated to getting our clients’ message delivered on time, the first time and every time.  Please visit the RHA Data Services page on this site for detailed information concerning our data processing capabilities.  Learn more about our Data Processing.

POSTAL MINIMIZER™

"Entry Point" discounts are postal discounts offered by the USPS to organizations that transport their mail directly to BMC and SCF facilities.  Savings range from 3.4 - 5.2 cents per piece mailed. RHA’s Postal Minimizer™ analyzes all of the discount possibilities and RHA’s data division utilizes this analysis to logistically pre-plan the sorting process to maximize savings.  Additional advantages to this process include a faster and more complete in-home delivery due to the minimal handling by the post office.  Learn more about Postal Minimizer™.

readsmart®

Using the principles of Psycholinguistics, the inventor and developer of ReadSmart®, Language Technologies Inc., has created a computer program that analyzes your text into psychologically relevant phrases and mates it to the printing process in an incremental way - you don’t just add an extra space where there is a phrase, but you do it in relation to how important that phrase is.  This makes the printed page look more like how the rhythm of normal speech sounds.  This reformatting does not change words, fonts, grammar or punctuation, but it can change your results.  Learn more about ReadSmart®.

STAFF EXPERIENCE

Effective and efficient management of the production process requires experienced and dedicated people to work closely with both our clients and our suppliers.  RHA’s production managers and customer service personnel have an average of 20 years each of industry experience in the various specialties encountered in direct mail processing from creative and list processing through print and lettershop production, standard proof and press checking methodology is employed to ensure the ultimate in quality assurance.  Learn more about our experience.